Without goals organisations become stagnant. People need goals so they know in what direction to work towards and take their organisations but most importantly what they have to do for organisation to succeed. The strategic objective key results are crucial in change design and execution of your strategy. This is how change design works. We understand companies identity and we don’t reduce the company to numbers and figures. If you want the company succeed really well you need a broader goal first. Small goals reduce the amount your company is going to gain. Start with a big goal in mind. Than we can come up with steps to achieve this goal. We utilise the human capital of your company and help them come up with goals that enable them to achieve the big goal that is your goal as a business, govormental leader or a CEO of your company.
The problem with strategic OKRs is that it reduces the company to financial metrics. We go around scraping for food. Those small number and percentages are not worth it. We hurt the company before we even tried to save it. That doesn’t let the company breathe. Lets come up with a big goal and than look at what the strategy is to achieve this goal. What execution for your company will be and what design for the change we are going to make is and than we can estimate what financial targets are likely to be achieved. Only then you know what the direction of your company will be and what its likely to be achieved.
This is the biggest problem of OKRs. CEOs set them to achieve the targets and then go into cost cutting before even trying to increase the profit and expanding the pie. The pie is going to be a lot larger if you come up with a big goal in mind. Most of the time big goal is aligned with the vision of the company. Moreover, to come up with great goals you need to know what makes your company great, what the situation on the market is, what are the consumer preferences. But don’t limit yourself too much with this.
Dive deeper into your company. The change design helps you with your execution. We are there every step of the way. We help you execute on your big goal. What we will do for you is that we will help you engage your people in the process of achieving this goal. They will become executioners with you. People at the bottom and even middle managers are craving to include them in the process of achieving changes and goals you had set. Then we can set the strategic objective key results to see how well our company is performing on achieving this big goal we set ourselves to achieve.
The thing is, if your company is struggling. You don’t need large investments. Maybe into marketing. Marketing could be crucial for success, but also product, promotion, price and placement. It is important to know, where to cut and where not to cut, if you should cut things at all. In some cases, reducing the number of locations, may not be the best procedure forward, because it may reduce the quality of your service, which may lead to losing revenue. But, if we look and analyse the consumer preferences, and what is helping your company to succeed and what your weaknesses are, then we can have a step forward towards helping your company succeed on the market. You can also expand the pie by really understanding the company and maybe setting up the new vision and new identity of the company. You need to truly understand what makes your company great or it did. I don’t know how its in other countries but in my country when we became independent from Yugoslavia a lot of companies lost their revenue. First it was because we lost the market we used to have and the culture changed drastically. We started value foreign companies more then our own. Consumer preferences changed. Which means our companies needed to change too.
When something like a change on the market happens, we can look into it externally or internally and then we can proceed towards changing the internal or even external environment by choosing the appropriate strategic goals.
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